Led strategic approach and product design of the cross-platform experience delivered on web, tablet and phone (iOS & Android). This global campaign was focused on raising donations and awareness to build children's hospitals to serve Africa's 450MM children - this was Nelson Mandela's last primary initiative prior to his death.
Features included crowdsourced actions to empower users around the globe to take part in a shared experience while on the same screen in the mobile app - upon hitting audience marks, Sponsors matched donation amounts in real-time.