Led digital design and relaunch for iconic candy brand
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+ Nostalgic candy shoppe and candy castle offer pathways for adults and kids
+ Seasonal design updates for major U.S. holidays encourage curiosity and exploration
+ Trained client on social platforms and content creation; social and content strategy now drive repeats and contest engagement
"The site portrays a magical candy world that both children and adults can enjoy. Since the redesign, we have received much positive feedback from our consumers."
Liz Dee, Co-President (and 3rd Generation Smartie)
Metrics:
+ 300% increase in time on site
+ 900 > 967K increase in Facebook fans within 6 months of launch