Conceptual mobile app and mapped environment experience across Smithsonian Museums in Washington D.C.
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The mobile experience was centered around (1) enabling visitors to find artifacts and exhibits specific to their interest (2) introduce new exhibits and encourage engagement (3) drive repeat visits to museums (4) help spread the word post-visit (5) encourage user-generated content (6) drive continued relevancy of Smithsonian Institutions (7) deliver value-add and "save-the-day" moments to sweeten the customer experience