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+ Retail environment exploratory informed brand strategy, content development, features and messaging
+ Consolidated 35 global sites under a centralized global CMS
+ Enriched content strategy with silos for bloggers, beauty professionals, fashion elite and retail consumers
+ Aggregated social media feeds to capture real-time pulse of brand
Metrics:
+ 186% increase in non-branded search
+ 27% increase in conversion rates
+ 40% decrease in paid search cost per conversion
+ 195% increase in paid search click through rate