Feb 2016 - Aug 2016
Vice President of Global Brand & Creative
Premium Experience Platform for International Tastemakers
+ Member of the global management team; provided creative leadership for company worldwide
+ Worked in partnership with Co-CEOs
+ Defined brand strategy, positioning, messaging, and visual identity system that led to a successful Series B raise of $22.5MM in July 2016
+ Led rebrand during and after consolidation of Velocity as core brand, post-acquisition of 3 companies in the US (Cover), UK (Uncover) and Canada (Tab Payments)
+ Led design and marketing teams globally including 5 core offices in London, New York, Los Angeles, San Francisco and Miami
+ Led team in defining and designing promotions for activations including Cannes Film Festival, Coachella, WSJ+, Sheerluxe, SIXTY Hotels, the Hamptons and more
+ Led design and copy standards for marketing communications, social strategy and editorial calendar ensuring a consistent and intelligent brand voice and visuals across global markets
Velocity provides insider access to the world’s best dining and hospitality experiences, including over 1,000 restaurants in London, New York, Los Angeles, San Francisco, Miami and more.
With Velocity, quality is a given: every dining experience on our platform is hand-picked by our local experts, with an eye for the unusual, the exotic and the exceptional. Velocity’s digital ecosystem makes it easier than ever to discover unique dining experiences, instantly secure hard-to-get reservations and pay without delay: all from a single mobile application.
Time is your most precious asset, Velocity helps you make the most of it.
Partners span premium hospitality groups across the US and UK including: Major Food Group, Dinex, Mercer Street Hospitality, Patina, Coya, Nobu, Blue Hill, Catch, Cosme, Charlie Bird, Slanted Door, Peyote, Burger & Lobster, Toro, Chotto Matte and more.